I am tired of being marketed at. Isn't everyone?
I understand that somehow the toll must be paid for all this world wide warbling, but some days, honestly, I pray that we humans die off as a species, and soon, to leave our sorry remains to the great, unwashed, un-marketed-at, non-texting birds and beasts, to do with as they will. At this point, it may be the only way to save the place.
Even here on the relatively isolated island of Hawaii, evidence of man's ruin grows increasingly grim. Invasive species run amok due to our cluelessness. Here, at least, it could all be taken away by a big, blasting belch of the volcanic belly. Maybe that helps keep us humble. (Hmmm, nope, locals still trash the landscape. So we're just as self-centered and self-disrespecting as the rest of you. Now how do we manage to embody both of those traits at once?)
But really, telling me that I should lighten up about this stuff is just telling me that you're looking at the deal through rose-colored glasses. Like we should all be on a quest for renewal and self-actualization, or at least a few good laughs, when largely this is the kind of nonsense we should stop in order to deal with our very real set of problems.
At the moment I am in rant mode, so you would not know it, but according to this theory, I meet most if not all of the traits that define the self-actualized person, and I know that this does not bring happiness, only an ever-increasing awareness of our hazy, pervasive misery. That's misery, not mystery. If "higher power" exists, and has any genuine mercy, s/he'll kill us off before the next reel kicks in.
As Tom Petty once put it, waiting is the hardest part.
Meanwhile, we all market ourselves, whether we intend it or not.
On that note, then, here are some of the ways I have been deceptive, i.e., less than truthful or direct with others:
-- I have acted dumber and more boring than I really was, as a means to put off others whom I didn't trust or respect, or had simply grown tired of. So I guess that's a kind of self-defensive anti-marketing.
-- I have stolen from others for things I thought I needed (okay, drugs and money) that I'd decided they wouldn't give me if I just asked for them. Several layers of delusion there.
-- I have said less than truthful things to others, in order to avoid hurting their feelings or incurring their Bill-directed wrath. Same difference.
-- On the other hand, I have been very generous with and supportive of others even when I was envious of their accomplishments. I didn't begrudge them their successes.
This stupid soap opera that we're all stuck in is going to be over in about fifteen minutes anyhow, so why not commit random acts of kindness and senseless acts of beauty instead? Once we're worm-food, or sea-slug-food, that's what we'll be doing anyhow. So, see, we end up leaving our remains to the rest in any case. Might as well practice for the big-time!
Now here are some qualities I wish I had more of:
-- Nonchalance. The primary ingredient to being cool. I just can't fake this one. I think I want it more for the sheer ability to say "fuck it" and mean it, than I do for any perceived social currency, i.e., interpersonal marketability. (Whoo, Google search, now choke on THAT buzz-phrase!)
On the other hand, I knew one person who literally died of terminal coolness. So that's no solution to our little problems either. The only way to deal with stuff is to deal with it. Sometimes you really do need to worry a problem to death, so that you don't cool yourself to death.
-- Sweetness and light. Show me more and I'll give you more. And without a trace of saccharine aftertaste, please. Yes, I can tell the difference. See the bit above about my acting dumb and boring.
-- Courage. More than the other Oz-like traits. See deception and delusion, above.
-- Hmmm. No matter how I boil down the rest (not many), all seem to be some kind of cure for pain. Ignorance is bliss, that sort of thing. And nonchalance already covers that one, more or less. And I know that doesn't really work.
So maybe we wouldn't be warming ourselves to death if we weren't so busy "cooling" ourselves to death. We'd be busy figuring out how to destroy markets instead of creating fresh hells.
Wishing you a beautiful day,
Bill Brent
[this page last updated: 2010.04.08, 10:00 p.m. Hawaii time]